Heya!

Unfortunately I wasn’t able to post last Monday as my internet has been down all week, I am hoping it will work today though! I also hope you are all having a wonderful bank holiday. So let’s get started.  

Today’s post is going to be all about Ivy Park. This would have been a lot better if it went up last week as it was new, new, new but I’m sure a lot of you will still want to hear about it anyway if you haven’t already.

Ivy Park is Beyonce’s new active wear range. It is a merging fashion-led design with technical innovation. It is creating a new kind of performance wear with modern essentials designed for both sports and fashion.

The range includes items such as bodysuits which could be worn both on a night out or for a workout. The tracksuits are street wear ready and sport specialised.

You can buy the range from places such as Topshop or JD as well as the brands own website.

The colour scheme involving black, white, grey and royal blue creates a sophisticated luxurious look. All the pieces are marketed a high street prices yet the products give off a ready-to-wear look.

Fashion features include mesh fabrics, bomber jackets, graphic logos, and elasticised fits.  

I personally love the range. It creates a fashionable sportswear option. All of the products are so versatile and can be worn as both fashion statements and for workouts which I think is perfect for the busy style life most people have in the modern world.

The sportswear designs within the range also means all the items are super comfortable to wear which is a major bonus. I also think the range really well reflects Beyonce’s style and you can see her visual impact within the collection which makes it that little bit more special. I also think it’s great that the garments are made with all kinds of figures in mind opposed to the stereotypical model figure which Topshop would usually design for.

The range also gives a confidence that fashion doesn’t have to look smart and you can be casual yet still on trend which is an idea I am really keen on.

Although I love Beyonce and her style I didn’t have major expectations for the range as there are so many celebrity collaborations and endorsements around and many of them do not even resemble the person’s style or are priced ridiculously. However I was genuinely really pleasantly surprised by Beyonce’s Ivy Park Range. It is fresh, innovative, and exciting. Not only does it reflect Beyonce’s style but it is practical and affordable with a high standard look.

If you want to check out the Ivy Park range I’ve put some of the links below-

Ivy park website- http://www.ivypark.com/

Ivy park at JD- http://www.jdsports.co.uk/search/productredirect%20ivy%20park/

Ivy Park at Topshop - http://www.topshop.com/en/tsuk/category/clothing-427/ivy-park-5463599/N-1zeuZdgl?No=0&Nrpp=20&siteId=%2F12556&geoip=noredirect

I would love to hear what you guys think of the range too! I hope you all enjoyed today’s post! I will be back once again next week. Thank you so much for reading!

Jodie x